Blonde Life Brightening Shampoo 300ml
Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
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The Benefits
Peta Approved
Joico, committed to cruelty-free practices, provides haircare products that deliver exceptional results while protecting animal welfare.
Smart Release
Joico's innovative formula gradually releases beneficial ingredients, providing continuous nourishment and long-lasting results for healthy, beautiful hair.
Sustainability
Joico embraces eco-conscious practices, using sustainable ingredients and packaging to promote a greener approach to haircare without compromising performance.